Vendor Spotlight: Erica Maree Designs

erica maree

When I first moved to Sayulita some 8 1/2 years ago, it was definitely not yet the chic international shopping destination that our little pueblo has become today.  I remember when Cortney Bentz opened Rosemary Boutique in its original location on Calle Gaviotas – what a dream to have a shop with original looks and well-edited imports, right in the heart of town!  These days, Sayulita boasts boutiques around every corner with a huge range of styles to fit every taste and budget.  Rosemary, now located right on the town plaza a few doors from Chocobanana, is still one of my favorite spots when I need something new to wear or a great gift.  (you’ll definitely want to check out this adorable “Shopping at Rosemary” video if haven’t seen it…)  I always find something, so I have to keep myself from stopping by too often.  Earlier this summer, I had some rare time-to-kill while waiting for a meeting at a nearby cafe, so I popped in and spied the prettiest up-cycled Mexican embroidered dresses by Erica Maree.  I snapped up the Summer Mexican mini-dress in fuchsia, and it has been my vestido favorito ever since – perfect for day or night, dressing up or down, date night or client meeting.  Ultra flattering, and light enough to hold up in the sweltering heat of Sayulita summer.

I love the bright colors and the traditional Mexican embroidery – Erica takes this amazing raw material and re-constructs it into of-the-moment silhouettes and boho-hip bags.  Her bags would make fabulous Maids’ gifts, and the dresses would be perfect to outfit the Bridal party for a Sayulita Wedding, or for a Bride to wear at the Welcome Fiesta or Rehearsal Dinner.  Erica’s online shop will ship your order to the US, or you can check her extensive international retailer list here.  If you’re lucky enough to be in Sayulita, find Erica’s designs at Rosemary Clothing Boutique, Chelow Boutique, or the Old Town Vallarta Farmers’ Market.

xo, SDW

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My favorite dress and my favorite one-of-a-kind accessory.  Photo by Julieta Amezcua (
My favorite dress and my favorite one-of-a-kind accessory. Photo by Julieta Amezcua (